Make Technology Press Releases Stand Out

Media OutReach Newswire - 15 Apr 2025
As the technology industry continues to evolve, the rush of new products, systems and upgrades has caused a scramble for media attention. Your press release therefore has to work harder to stand out. Include data-driven insights that will appeal to the evidence-seeking journalist and focus on measurable outcomes. Show real-world impact and how the development aligns with industry trends.  

Here are tips that you can apply to press releases in the seven tech areas that are set to dominate in 2025.

1. AI Integration: Quantify the Impact 

When unveiling solutions updated with AI steer clear of broad statements such as “AI has enormous potential” or “AI is transforming business for the better.” Instead, focus on specific metrics and outcomes that demonstrate the solution’s value such as cost savings or improved operational efficiency and decision-making.

Example: China Mobile International’s “AI+ Global Solutions” integrates large language models (LLMs) with IoT and multi-cloud management, enabling businesses to achieve intelligent transformation while reducing deployment costs.

2. Sustainability Initiatives: Back with Measurable Goals 

Provide clear, verifiable metrics for sustainability initiatives, such as energy usage reduction or carbon footprint improvement. Showcase alignment with global sustainability frameworks and include independent validation to enhance credibility.

Example: ST Telemedia Global Data Centres committed to using 85% renewable energy and reducing carbon intensity by 70% by 2028, supported by ESG ratings.

3. Edge Computing and 5G: Emphasize Real-World Application 

Show instances where edge computing and 5G have delivered measurable benefits like reduced latency, enhanced reliability, or operational improvements. Highlight how these technologies solve critical challenges in industries like healthcare, transportation, or public safety.

Example: Cisco and HTX’s collaboration piloted 5G-as-a-Service to enhance public safety with advanced threat detection and improved operational reliability.

4. Cybersecurity Solutions: Highlight Proactive Measures 

Detail specific capabilities of cybersecurity solutions, such as predictive analytics, threat prevention, or improved response times. Demonstrate how the technology reduces risks, operational costs, or alert fatigue for security teams.

Example: Trend Micro’s Cybertron AI, the first cybersecurity large language model, integrates real-time threat intelligence to predict and prevent threats across attack surfaces.

5. Quantum Computing: Showcase Practical Applications 

Highlight specific challenges that quantum computing addresses, especially those that cannot be solved by classical computing. Provide examples of real-world applications and partnerships that leverage quantum technologies.

Example: The Hong Kong Polytechnic University developed a quantum microprocessor chip capable of simulating molecular vibronic spectra, enabling breakthroughs in molecular design.

6. Metaverse: Leverage for Engagement 

Focus on how immersive technologies like the metaverse create new opportunities for customer engagement or business growth. Detail specific outcomes like increased user participation, enhanced brand visibility, or interactive experiences.

Example: Tokyo Metropolitan Government’s Virtual Edo-Tokyo Project used the metaverse to showcase cultural and technological attractions, offering virtual walking tours and interactive activities.

7. Data Privacy and Compliance: Reinforce Metrics 

Highlight robust data protection measures, adherence to global standards, and transparent governance frameworks to build trust. Showcase certifications or independent assessments to demonstrate commitment to privacy and compliance.

Example: TDCX Singapore’s Data Protection Trustmark certification, alongside ISO 27001 and SOC 2 Type 2 compliance, underscores its strong data governance practices.

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